Curriculum Vitae


Consultant User Experience and Service designer based in the Midlands, UK.

Broad experience leading product design on teams in organisations including Government, Sainsbury's and npower as well as a number of innovative startups and SMEs.

Routinely research and design omni-channel, multi-device solutions to turn complex business requirements into innovative, user-centred systems that deliver compelling user experience and take advantage of the latest emerging technologies.

Core skills

  • UX design – 9 years
  • Digital Product design – 7 years
  • Adobe Creative Suite (Photoshop & Illustrator) – 9 years
  • Mobile app design (iOS, Android) – 8 years
  • Front-end web development (HTML5, CSS, SASS, jQuery) – 10 years


Interaction Designer, Education and Skills Funding Agency (DfE)

Coventry, West Midlands – January 2018—present

Currently Interaction Design lead on part of the Digital Apprenticeship Service.

Previously lead user experience designer on the ESFA "Data Collections" service, which enables the distribution of more than £6 billion to learning providers across the UK, and the collection of over 3 million learner records a month. Successfully passed the GDS (Government Digital Services Alpha assessment).

Lead UX Designer, npower

Solihull, West Midlands – July 2016—December 2017

As part of npower's Optimisation team, my role focused on continuous improvement to npower's customer-facing propositions.

Successfully delivered several projects relating to customer quoting and sales journeys in 2016. Most recently leading the UX design, long-term vision and strategy for npower's iOS and Android apps.

Collaborated with other members of the UX team to manage change, long term strategy and collaboration processes within a growing UX team and Digital Department.

UX Designer, Sainsbury's

Coventry, West Midlands – 2015—2016

Worked on several projects as part of a team specialising in the discovery & design of colleague-facing apps and enterprise solutions. Selected as part of a team dedicated to designing a new digital vision for Sainsbury’s over the next 5 years.

Frequent engagement with key business stakeholders to facilitate the development of cutting-edge & transformational projects, including user research, journey mapping, rapid prototype development and presentation.

UX Consultant, Health Fabric

Birmingham, West Midlands – Q1 2015

UX Consultant for innovative healthcare startup Health Fabric. Overhaul of existing iOS & Android app as well as design & development of a web-based platform for GPs.

  • Business requirements analysis; UX review & recommendations
  • Re-design of iOS & Android app UI, incorporating new and improved look & feel

Design Lead, TappCandy

York, North Yorkshire – 2012—2015

Responsible for design direction & product design at all stages of a project. Worked closely with developers to design and develop front-end websites (HTML, CSS & jQuery) for mobile & desktop; integrating backend systems with front-end templates and code.

Collaboration with a range of clients from startups to multinational organisations, turning complex business requirements into innovative & user-friendly products, across a range of devices, to increase organisational efficiency and provide significant ROI.

  • Designed & developed geolocation time-tracking system saving multinational organisation £100,000+ annually
  • Designed app appearing on BBC’s Dragon’s Den
  • Android, iPhone & iPad app design

UX Designer, Engine Room Apps

Leeds, West Yorkshire – 2010—2012

As User Experience Designer, I held responsibilities at all stages of a project including conducting meetings with clients to discuss objectives and requirements; business analysis; user experience design through to user interface design and product development.

Skills used included business requirements analysis, mobile app design, user flow design, wire-framing, pixel-perfect user interface design, front-end web development & website maintenance.

  • Design lead for ASDA iPhone app
  • Mobile app UX & UI design for BBraun & BNP Paribas
  • Revamped agency website implementing new look & feel, latest web standards and responsive, mobile-friendly design

Freelance Designer

UK – 2008—2011

Brand design, web development & UI design for a number of clients based worldwide. Sectors included eCommerce; social networking; food industry; SMEs.


University of Hull

2:1 (Hons) BA Design for Digital Media

Explored a range of digital design formats, including web design, video editing, 3D modelling, brand design and User Interface design.

Lawrence Sheriff School, Rugby

3 A-levels, 11 GCSEs

Attended Lawrence Sheriff School through to Sixth Form. Achieved 11 GCSEs (5 As, 6 Bs) and A-levels in Art, Mathematics and ICT.


  • UX design (including wireframing & user flows)
  • Rapid interactive prototype development
  • User journey mapping
  • Front-end web design & development
  • Responsive web design (RWD)
  • HTML (including HTML5 & latest web standards)
  • CSS (including Sass)
  • jQuery
  • Front-end web frameworks (including Bootstrap & ZURB foundation)
  • Integration of backend frameworks including Ruby on Rails, Python (Django), PHP (Wordpress), Node.js
  • Agile methodology
  • Mobile app design (inc. thorough HIG knowledge)
  • Adobe Photoshop, Adobe Illustrator, Sketch
  • Git (Version control)