Dan Sensecall Hi! I’m Dan Sensecall.

I'm a service designer and user experience consultant from the UK.

I help organisations solve complex problems by designing services that meet users' needs while also meeting organisational goals.

Typically, I help with things like:

  • service design
  • interaction design
  • user research
  • accessibility
  • content design

What I do

Service design

This means looking at users' end-to-end journeys, and thinking about how the different services, or parts of a service, work together.

Read more about service design

Interaction design

This involves designing the things that people interact with, and the way it responds.

It's more detailed than service design, and often focuses on the user interface (UI) and the content (words and images).

Read more about interaction design

User research

This means talking to people who use the service, and finding out what they need. It also means testing the service with people to see if it works for them.

Read more about user research


This means making sure that the service works for people with disabilities, and that it meets the requirements of the law.

It includes things like making sure that the service works with screen readers, or that it can be used by people with colour blindness.

Read more about accessibility

Content design

This involves making sure that the words used in a service are clear and easy to understand.

It also means making sure that the structure of the content is logical, and that users can find what they need.

Read more about content design

Who I work with

Over the past 15 years I've worked with a range of clients, from startups to government departments, to improve their products and services.

Since 2018, I've worked exclusively with Public Sector organisations to design services for citizens and internal users.

Home Office logo
Department for Education logo
Defra logo
HM Courts & Tribunals Service logo
Apprenticeships logo
Ministry of Justice logo
Sainsbury's logo
Education and Skills Funding Agency logo
HM Prison & Probation Service logo
npower logo
National Crime Agency logo

Things I've done

I've provided design services on a wide range of projects, from small websites to large-scale digital transformation programmes.

Projects have ranged from greenfield projects to others that have involved replacing legacy systems with new services. Ideally, I'm involved from the very start, but I'm used to being parachuted in to help with a specific problem.

Typically, the projects I work on are used by thousands of people every day, from members of the public completing a task online, to civil servants using a system to manage their work.

There are too many to list here, but here are a few examples:

You can read more about projects I've worked on recently.

Work with me

I'm willing to work with clients in a number of ways, depending on their needs. This can include working:

  • as part of an existing team
  • with a team of associates
  • with a partner agency
  • directly with the client

Although I prefer to work remotely, I can to travel to meet clients if needed. I'm conveniently based in the centre of the UK, and can easily travel to London, Birmingham, Manchester, and other major cities.

I'm used to working with clients' existing tools and processes, particularly in the Public Sector where security is a priority.

Contact me

If you want to discuss a project, or if you're a recruiter looking for a contractor, you can email me at dan@sensecall.co.uk


If you want a copy of my CV, contact me and I'll happily share it with you.

Unfortunately, I'm not currently available for full-time employment. However, I'm happy to discuss short-term contracts.