Dan Sensecall 👋 Hi! I'm Dan Sensecall.

I'm a freelance service designer and user experience consultant from the UK.

For almost 15 years, I've been helping organisations solve complex problems by designing services that meet users' needs and organisational goals.

Typically, I help with things like:

  • service design
  • interaction design
  • user research
  • accessibility
  • content design

Learn more about how I can help

How I can help your organisation

I offer a range of services, which can help improve your users' experience, make your service and organisation more effective, and deliver measurable return on investment.

Service design

This means looking at users' end-to-end journeys, and thinking about how the different services, or parts of a service, work together.

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Interaction design

This involves designing the things that people interact with, and the way it responds. It's more detailed than service design, and often focuses on the user interface (UI) and the content (words and images).

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User research

This means talking to people who use the service, and finding out what they need. It also means testing the service with people to see if it works for them.

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Accessibility

This means making sure that the service works for people with disabilities, and that it meets the requirements of the law. It includes things like making sure that the service works with screen readers, or that it can be used by people with colour blindness.

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Content design

This involves making sure that the words used in a service are clear and easy to understand. It also means making sure that the structure of the content is logical, and that users can find what they need.

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Let's transform your digital services

I'll help you understand your users' needs and design services that deliver measurable improvements and return on investment.

Get in touch

Who I work with

Over the past 15 years I've worked with a range of clients, from startups to government departments, to improve their products and services.

Since 2018, I've worked exclusively with Public Sector organisations to design services for citizens and internal users.

Things I've done

I've provided design services on a wide range of projects, from small websites to large-scale digital transformation programmes.

Projects have ranged from greenfield projects to others that have involved replacing legacy systems with new services. Ideally, I'm involved from the very start, but I'm used to being parachuted in to help with a specific problem.

Typically, the projects I work on are used by thousands of people every day, from members of the public completing a task online, to civil servants using a system to manage their work.

There are too many to list here, but here are a few examples:

You can read more about projects I've worked on recently.

Work with me

I'm willing to work with clients in a number of ways, depending on their needs. This can include working:

  • as part of an existing team
  • with a team of associates
  • with a partner agency
  • directly with the client

Although I prefer to work remotely, I can travel to meet clients if needed. I'm conveniently based in the centre of the UK, and can easily travel to London, Birmingham, Manchester, and other major cities.

I'm used to working with clients' existing tools and processes, particularly in the Public Sector where security is a priority.

Let's discuss your project

I'll help you understand your users' needs and design services that deliver measurable improvements and return on investment.

Get in touch