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Product ownership

Illustration of a product owner balancing user insight with product decision-making

A short series on product ownership, covering accountability, decision-making, and practical judgement in delivery teams. It focuses on clear ownership, evidence-based trade-offs, and avoiding decision-by-committee.

Your users don't care about your backlog

12 March 2026

Your Scrum process is boring your users to death. Why you should stop telling your users about how you're building the thing and start talking about how you're making their lives easier.