Curriculum Vitae


Passionate User Experience designer with considerable experience delivering a variety of projects with organisations including Sainsbury’s, npower, ASDA, BNP Paribas and several startups.

Routinely turn complex business requirements into innovative and engaging products that offer a compelling user experience.

Specialising in user-centred design across web, mobile and beyond, as well as leading product design and development in multidisciplinary agile teams.

Core skills

  • UX design – 7 years
  • Digital Product design – 5 years
  • Adobe Creative Suite (Photoshop & Illustrator) – 7 years
  • Mobile app design (iOS, Android) – 6 years
  • Front-end web development (HTML5, CSS, SASS, jQuery) – 7 years


Lead UX Designer, npower

Solihull, West Midlands – July 2016-present

As a member of Optimisation team my role focuses on continuous improvement to npower's customer-facing website as well as responsibility for the npower mobile app.

UX Designer, Sainsbury's

Coventry, West Midlands – 2015-2016

Worked on several projects as part of a team specialising in the discovery & design of colleague-facing apps and enterprise solutions. Selected as part of a team dedicated to designing a new digital vision for Sainsbury’s over the next 5 years.

Frequent engagement with key business stakeholders to facilitate the development of cutting-edge & transformational projects, including user research, journey mapping, rapid prototype development and presentation.

UX Consultant, Health Fabric

Birmingham, West Midlands – Q1 2015

UX Consultant for innovative healthcare startup Health Fabric. Overhaul of existing iOS & Android app as well as design & development of a web-based platform for GPs.

  • Business requirements analysis; UX review & recommendations
  • Re-design of iOS & Android app UI, incorporating new and improved look & feel

Design Lead, TappCandy

York, North Yorkshire – 2012-2015

Responsible for design direction & product design at all stages of a project. Worked closely with developers to design and develop front-end websites (HTML, CSS & jQuery) for mobile & desktop; integrating backend systems with front-end templates and code.

Collaboration with a range of clients from startups to multinational organisations, turning complex business requirements into innovative & user-friendly products, across a range of devices, to increase organisational efficiency and provide significant ROI.

  • Designed & developed geolocation time-tracking system saving multinational organisation £100,000+ annually
  • Designed app appearing on BBC’s Dragon’s Den
  • Android, iPhone & iPad app design

UX Designer, Engine Room Apps

Leeds, West Yorkshire – 2010-2012

As User Experience Designer, I held responsibilities at all stages of a project including conducting meetings with clients to discuss objectives and requirements; business analysis; user experience design through to user interface design and product development.

Skills used included business requirements analysis, mobile app design, user flow design, wire-framing, pixel-perfect user interface design, front-end web development & website maintenance.

  • Design lead for ASDA iPhone app
  • Mobile app UX & UI design for BBraun & BNP Paribas
  • Revamped agency website implementing new look & feel, latest web standards and responsive, mobile-friendly design

Freelance Designer

UK – 2008-2011

Brand design, web development & UI design for a number of clients based worldwide. Sectors included eCommerce; social networking; food industry; SMEs.


University of Hull

2:1 (Hons) BA Design for Digital Media

Explored a range of digital design formats, including web design, video editing, 3D modelling, brand design and User Interface design.

Lawrence Sheriff School, Rugby

3 A-levels, 11 GCSEs

Attended Lawrence Sheriff School through to Sixth Form. Achieved 11 GCSEs (5 As, 6 Bs) and A-levels in Art, Mathematics and ICT.


  • UX design (including wireframing & user flows)
  • Rapid interactive prototype development
  • User journey mapping
  • Front-end web design & development
  • Responsive web design (RWD)
  • HTML (including HTML5 & latest web standards)
  • CSS (including Sass)
  • jQuery
  • Front-end web frameworks (including Bootstrap & ZURB foundation)
  • Integration of backend frameworks including Ruby on Rails, Python (Django), PHP (Wordpress), Node.js
  • Agile methodology
  • Mobile app design (inc. thorough HIG knowledge)
  • Adobe Photoshop, Adobe Illustrator, Sketch
  • Git (Version control)